Catalog Redesign

A large distributor imports a nice line of outdoor furniture and accessories. The key to success for the product is pre-booking by their customers, and the primary sales tool for pre-booking is a printed catalog.

Previous catalogs were (let’s be kind here) unappealing, with muted colors, crude placement of product photos on backgrounds, and visually disorganized.

The distributor wanted a much nicer catalog with a “high end” look that reflected the quality of their products, and they needed it on a tight deadline. Take a look at the Before and After of our redesign and read about how we pulled it all together.